Should You Use Paid Traffic or Free Traffic?

When it comes to affiliate marketing or any online business the most important factor in making money is traffic. We need traffic to our website. More importantly, we need targeted traffic. We must establish our audience. It would be a huge waste of time to send random traffic to your website that did not care about anything you had to say. We want to send laser targeted traffic to our website where people will actually take interest in what we have to offer. Whenever you match a specific audience to a product or service that is in need, you will almost always make generate income.

Types of Traffic – Paid Traffic or Free Traffic

The major difference between paid traffic and free traffic is that paid traffic works almost immediately. That means you don’t spend anytime waiting for the traffic to start pouring in. Another important factor is that paid traffic requires a lot less skills and knowledge. Most of the time you just create an ad and let it run. You may have to tweak it here and there, but for the most part there are not very many changes to be made. Free traffic is a source of traffic that requires a lot more time. It can be months before you start seeing tremendous results from free traffic. The other issue is that these sources of traffic tend to be overpopulated, therefore require more skills and experience.

To understand which traffic source will work best for you and your website, we will break it down individually and let you choose the best option.

Paid Traffic

There are dozens of options to choose from when it comes to paid traffic, but we will list some of the top sources and give you their positives and negatives.

Facebook Ads

Facebook Ads has become a go to network for paid traffic. The main reason for it’s popularity is the fact that advertisers can be very targeted with their audience. With Facebook ads you can target people based off of their demographics and interests, as well as their location. Make sure to always start with small budget and do lots of testing.

Google Adwords

Adwords is a form of marketing that allows marketers to pay to be on the top of Google’s search results. You can also pay to show up on other websites using Google’s display network. Adwords is the most well known PPC network. This stands for Pay Per Click. It means exactly what it says. You pay the network for each time someone clicks on your ad. You can target an audience based on keywords. You will show up on the top of search results when people search for terms you select. Just like with Facebook ads, start off with a small budget and always test out your ads.

Solo Ads

Solo ads are very common in affiliate marketing. Basically, website owners build up an email list and then sell their list exposure to marketers. You pay a list owner usually 50 cents to a dollar per click.  A good place to purchase solo ads is through Udimi which is a website where you can find several solo ad vendors in your niche.

Different networks have their own strategies that are needed to succeed with them, but they all share most of the same benefits. You get immediate targeted traffic to your website for a price. Whether or not you want to pay that price is up to you.

Free Traffic

There are literally hundreds of different sources of free website traffic out there. I will be listing out a few in order to help you decide whether or not you would like to use them.


Also known as search engine optimization. SEO is optimizing your website in order to show up organically at the top of search engine result pages. If done correctly, this method can generate massive amounts of traffic to your website. The only issue is the work and time it takes to actually rank for chosen search terms.

Social Media

This is becoming one of the best and easiest ways to generate free traffic to websites. The only problem is that as more time goes by, the more these networks are becoming pay to play. It is also important to note that there are several different social networks on the web and not all of them pair well with every niche. Make sure to do research and determine which social networks your website should be on.


Forums are still live and well. Every niche most likely has several forums. Simply go on to Google and search for “[your niche] forum” and several results will appear. The trick is to not be too spammy. Make sure you join forums and provide true value. Put a link to your website in your signature box so that people can see it and click through. It takes time to build rapport on forums, but once you do you will start to see floods of traffic.

Q & A’s

I really love question and answer websites. These are similar too forums, but the main attraction is that people are literally waiting for you to send them to your website. Some great question and answer website are Quora and Yahoo Answers. The best strategy for this type of website is to simply answer questions that people have with great answers. Once they see you can truly help them with their problems, they will more than likely want to visit your website.


Blogging is considered one of the best free traffic sources on the web. It is something that I actually enjoy doing. Everyone has something to say, and a blog is the best way to say it. This pairs well with SEO. You can easily build your own blog using website like wordpress or blogger.

YouTube/Video Sharing

Video is super hot right now. It is a growing traffic source just waiting for marketers to start implementing. The beauty of YouTube and other sharing sites is the fact that not everyone is comfortable doing video. If you can manage to rise above the rest, you will surely tap into an awesome free traffic source.

Some are easier than others, while other networks provide better results. There are really two main issues with free traffic. They all take quite a bit of time to start shedding some serious results as well as providing not so targeted traffic. You can grab my FREE Traffic System Course if you want to learn even more sources for finding Free Traffic.

Which Type of Traffic to Choose?

When it comes down to it, it all depends on whether you have more money or more time. If neither are an issue then Paid Traffic is definitely the way to go. You will see faster results as well as receive targeted leads. It really all comes down to which one suites your specific circumstances better. If you do not have the money to invest in paid traffic then really consider become a master at gaining Free Traffic. It will take a lot more time, but it may be your only option.

No matter which type of traffic you choose to start out with, it is important to eventually start implementing both sources of traffic. You should never rely solely on one source of traffic. Make sure to diversify your website traffic by using both free and paid traffic.

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